How Search Engine Optimization Can Help Grow Your Business

Created on 17 September, 2022 | Search Engine Optimization | 209 views | 4 minutes read

Author: Abel Siemens

Search engine optimization, or SEO, is a term you’ve probably come across as you’ve sought to expand your business and increase your brand awareness. However, this form of marketing is still shrouded in mystery for some. 

With many new forms of digital marketing becoming increasingly legitimate ways to get new clients interested in your business, it can be intimidating to step into this new world and even more difficult to parse what’s good advice and what isn’t.

If you’re looking to utilize SEO to increase your brand’s level of awareness in the Spokane region, we’ve got you covered. 

We’ll go over how this strategy can grow your business, what to look out for, and some of the most effective ways to implement SEO into your current digital marketing strategy.

What Is SEO?

As mentioned earlier, SEO stands for search engine optimization. The driving force behind this kind of digital marketing is how individual websites rank on Google. When we use the term “rank” here, we mean which websites are the first to pop up when someone is searching for something and which end up further down the list.

If you’ve ever Googled something, you’ve probably clicked on the first few results. Few people scroll through the hundreds of pages that Google shows you. 

As people continue to use Google more and more to show them relevant results for general searches and local searches, it’s super important to prioritize getting your business to pop up in the top couple spots on Google’s search engine results page.

That goal is the backbone of SEO, and it informs all of the decisions made to optimize content - so that it can rank well.

How SEO Can Help Grow Your Business

Now that we know what SEO is let’s look at why it’s such a good idea to implement it into your current marketing strategy.

As mentioned before, SEO is one of the best ways to get your business in front of prospective clients, especially as more people turn to Google to help them find trustworthy local companies.

Google’s search algorithms are built on valuing great content and products, which is excellent news if you provide both of those to your customers. 

Most people know that ranking individual websites matters (at least subconsciously), so showing up first for different search results will help build trust with potential customers.

SEO can also give you a fantastic edge against any other business you might be competing with. If you’re showing up first for certain searches and they’re showing up on the 2nd or 3rd page, you’re already leagues ahead of them in terms of growing your company.

Finally, good SEO can benefit other components of your business’ marketing. It not only gets your company in front of people, but it can also get any content you’re putting out there, as well as new products and services. 

This is excellent news if you want to build a tangible brand experience while providing your customers with excellent information.

The Most Effective Ways To Grow Your Business With SEO

SEO, at this point, probably sounds incredible. It’s a great way to get your company in front of people without pushing overt marketing campaigns, it benefits other components of your business, and most SEO strategies are very cost-effective.

However, SEO nowadays isn’t the crafty, black-hat way to get views that it used to be. Google’s search engine has become a lot smarter through various updates. The best SEO relies on two major components (outside of any off-page SEO): great content and keywords.

Why Great Content Matters

Great content is necessary to establish a level of trust with your customers and with Google itself. If Google sees that most of your website’s visitors are responding poorly to the content you’re putting out there, your SEO will suffer.

If you’re looking to increase your company’s ranking, start by analyzing the content your business is putting out, the layout of your website, and how easy your website is to navigate. If your content is good, you’ll get rewarded for it.

The Importance of Relevant Keywords

To market yourself correctly, you need to know how people look for your services. In the world of SEO, this comes down to keywords or the phrases people use when searching for something specific. 

There are multiple ways to measure which keywords are more popular with searchers. You’ll find many more people seeing your company by leaning into those specific phrases and implementing them into your great content (don’t forget the great content!).

If you want to learn more about this style of SEO marketing, please feel free to reach out to August SEO, or you can message us or call us at 1-888-509-3233.