Manage Multiple Social Media Accounts
Published on 9 September, 2022 | Social Media | 45 views | 5 minutes read
Author: Abel Siemens
Imagine you're a business owner in the Spokane and Spokane Valley region (for some of you that's not hard to imagine!). In that case, you're most likely aware that the upkeep needed to run your social media accounts smoothly is an incredibly taxing process. Creating new content, all while managing the day-to-day of the actual business itself, can take hours out of your schedule. The trouble it takes might make it seem like something that should be forgotten altogether.
However, social media marketing is one of the most effective ways to get your products and services in front of an audience today. Without a consistent online presence, people will quickly forget you or never find your company in the first place.
There are plenty of ways to get help with your social media management. However, before hiring an entire marketing team dedicated to your social media (or even getting rid of your accounts entirely), try some tips and tricks to get your social media back on track for your business.
It's Important To Manage Your Social Accounts
Having any form of social media in the first place can seem daunting; having multiple social media accounts probably feels impossible. Not only are you expected to create new content every single day, but you'll also have to deal with customers around the clock, make sure your clientele is up to date on product launches, and try to get your follower count up.
This checklist of responsibilities may seem like total insanity at first, but before we get into any social media management, let's first take some time to talk about why it's essential to have multiple social media platforms for your business.
Diversifying How Your Audience Reaches Out
If you only have one form of social media available to your audience, you might find that single channel flooded with inquiries, complaints, or even potential sales, which can easily get lost. So, just as keeping your company email organized is crucial, having a way to manage the flow of incoming customer feedback on social media is also super important.
Perhaps the easiest way to accomplish this is simply by putting your business onto more social media platforms. For example, if you're only on Twitter, it's probably a good idea to get a profile on LinkedIn, Instagram, Facebook, and TikTok.
These platforms cater to different audiences, allowing you the freedom to market your products and services differently while giving your customers a better chance of hearing back from you.
Keeping Your Audience Informed
As mentioned earlier, social media is a fantastic way to keep your clientele informed of everything going on within your business. New product launches, new locations, or even new employees are all great pieces of information to let your audience know.
A great company is admirable in its own right, but keeping your customers continually interested in your business might prove trickier. Reminding them through updates on your various social media platforms is one of the best ways to do that today.
Attract New Customers
A steady and loyal customer base is always great, but if you're planning on growing your company in any substantial way, even locally, it's essential to continue to bring in new business.
Since most modern shoppers use social media to find and research new companies, it's essential to utilize these online platforms to reach out to any potential clients you might have coming your way.
How To Manage Your Social Media
Now that we understand why having a diverse, active social media presence is essential, let's get into how you manage all that.
As we discussed earlier, it can seem like the checklist for social media upkeep is vast, but trust us when we say there are some fantastic ways to keep yourself present on social media without taking too much time out of your day.
Take The Time To Research
One of the best ways to manage your social media can start with some simple research. Taking the time to read through and understand how people react to your content will give you even better insights into understanding what to put out next.
The best time management starts with a plan, and furthering your knowledge of who's reacting to your social media and how they respond is the best place to start.
Utilize Social Media Analysis Tools
Thankfully, most digital marketers don't need to rely on a bunch of coding know-how to make their way around the social media landscape. Instead, there is some incredible prebuilt software to help you track who's clicking what, what links are leading to what, and even more fundamental things like how to build your connections.
Spokane.Link is a great way to set up a bio page in seconds and shorten any links on your website and social media platforms to make them easy to access without being an eyesore. This tool also offers advanced analytics into your various platforms, which can help inform your next marketing campaign.
Create A Content Calendar
The research and ideas that'll make up your next post are the body of any good social media marketing, but a content calendar is a backbone. By setting a simple schedule for yourself, you'll know what projects you have due when, who's working on them, and when the content needs to go public.
It may seem silly to set up at first, but as we've discussed, managing social media can get messy quickly. Knowing what's supposed to be posted/worked on each day and when will ensure that nothing falls through the cracks.
Learning how to go about the nuances of social media management can take some time, but it's certainly worth it. Researching, creating a content calendar, and utilizing social media software are great ways to start. In Spokane, taking stock of your social media and seeing how it might square up against competitors is always a great idea.
Using a URL shortener like Spokane.Link can significantly benefit anyone's social media platforms, especially in Spokane. Improved click-through rates and better branding are just some of this tool's many perks.
You can register a FREE account to see how it works before upgrading to a paid plan to take advantage of everything this software offers.