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Benefits of QR Codes for Business

Created on 31 July, 2022 | QR Codes | 224 views | 5 minutes read

Listing EVERY benefit of QR codes in business and marketing would be difficult. You see QR codes in tickets, restaurant menus, product packaging, and many more everywhere you look. However, here are some of the basics.

QR codes provide more information about any product or service without breaking a sweat, and you can quickly send your information to any user's device.

QR codes encourage interaction & engagement through the customer's mobile phone, which is personal and accessible. This marketing strategy enables any business to transfer information to the user in a very straightforward manner, and this builds trust. The technology is accessible for the layman to understand now that it's been around for a while. We've seen its usage by a friend or family member by this point (or on TV). 

QR Codes Provide Increased Reach & Engagement

You can put your QR code anywhere, and people can scan it with their phones. Furthermore, when people watch your QR code, they are taken to a specific landing page or website. This lets you track how many people engage with your QR code campaign. This makes it easy for you to reach a larger audience with your marketing message.

Easy to Use & Cost Effective

QR codes are effortless to make and even easier to use. Using these codes is a very cost-effective way to reach a large audience. They are also fast and couldn't be much easier to set up to promote anything you want. All you need is the Spokane Link QR Code generator, and all your customers need is a smartphone.

Versatile - You can use QR codes for various purposes such as marketing, product information, loyalty programs, and more.

Personalized - You can customize your QR code to match your brand or campaign message. This makes it more likely that people will remember your brand.

Analytics - Our QR technology lets you track how many people scan your QR code and other helpful stats such as language, device, location, and more. All of this data can help you measure the success of your campaigns. This might be the most essential aspect of all when it comes to QR. If you know more about the audience that scans your codes, you'll be able to make informed decisions about your marketing that would otherwise be impossible.

Try using Spokane Link QR codes in your following digital (or offline) marketing campaign! QR codes are an effective method for reaching a larger offline audience and increasing engagement with your brand. 

Consider these two quick thoughts:

  • Maybe you just haven't gotten the opportunity to test them out or didn't have time. Either way, you lose a lot of potential traffic and data by not using them!
  • If you don't adopt this new technology, rest assured that your competitors are either already using them or considering them so that they won't miss out on the impressive benefits.

It's only been a few years since QR codes have found widespread commercial usage and appeal to the consumer. Before, we used barcodes, and although these are still in use in other applications, most marketers agree that the QR technology is far superior from a promotional standpoint. 

Editable/Modifiable in Content (even after deployment)

QR codes can be edited in data after users have printed them in different marketing materials or even after they are distributed online. That said, users can save many expenses from re-printing QR codes. As the saying goes, you can measure what you can't improve! 

The ability of QR code creators to track their QR code scans allows them to understand their QR marketing campaigns better. Obtaining comprehensive data about the behavior of your target audience allows any QR code owner to reveal robust analytics which will improve their marketing and a better return on investment!

A QR code has many solutions, and they often rely on several standardized encoding types: numeric, alphanumeric, byte, or binary. Each can store data efficiently. 

QR Codes Can Store Lots of Information

QR codes can be used for much more sophisticated marketing campaigns and other applications such as storing website URLs, email addresses, phone numbers, and SMS messages. It is nearly impossible to use barcodes for the things that QR codes are now doing because of the small amount of information they're able to store. While barcodes are limited to holding 25 characters, QR codes can go up to more than 2500.

QR codes have transformed the way we live and interact with technology today. By scanning a QR code, we can access any piece of information or content instantly on our mobile devices. This convenience has made QR codes popular in marketing, advertising, and many other industries.

A QR Code is Flexible When it Comes to Size. 

Barcodes tend to have a much bigger minimum size to be scannable. QR codes can get small, placing them in various locations, including the corners of product packaging. 

QR codes can be used for much more sophisticated marketing campaigns and other applications such as storing website URLs, email addresses, phone numbers, and SMS messages.

QR Codes are Accessible on Mobile Devices. 

Using old-school barcodes involved putting much effort into just scanning the codes themselves. That's because they can only be read in one orientation, unlike QR codes that can be scanned from any orientation or direction and any current mobile device with a camera. Thus, we can provide any audience with quick information about a product, service, or item by sending them or showing them a QR code and having them do a quick scan with their camera app. 

QR Will Always be Resilient and Reliable

Another classic issue with barcodes (such as those we still see in the grocery store) is that they can quickly be rendered useless from damage if the code is even slightly smudged or obfuscated. This is different from QR codes which can receive damage of up to 30% of the image before they have issues such as scanning errors. Of course, if more than 70% of an entire code is distorted or missing, the scanner will be unable to recognize the code, rendering it incomplete and un-scannable. QR technology has evolved to where you can use different code types that have better error correction capability. At Spokane Link, we also offer this capability, and you can choose between 7% to 30% error correction levels. You will notice that the pattern behind your logo/image will be slightly updated to suit your preferences when using the QR Code generator if you modify the error correction setting. Good luck!

Still haven't registered a Spokane Link to try out QR Codes & Local URL Shortener? How about a simple bio links page to promote yourself, your band, or your club?

Register a FREE account now and try it out today!

Updated on 17 September, 2022